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  1. Factor Effects Customer Switching Behavior in Banks by Adnan Tariq Alvi(ciit/FA13-MSMS-009/lhr)

    Now a dayís bank should have critical strategy to develop profitable and long-term relationship with its customer and profitability closely associated with loyalty of customers. New technology has an impact on the behavior of the customer. Customerís way to purchase the financial products and their Banking preference is change. Bank management should know the factor which cause switching. Researchers investigate a combination of several factor and strategy to reduce the negative effect and increase ...