A pilot program in Pakistan has demonstrated the effectiveness of pushing mass literacy through the use of cell phone text messaging capability. The five-month experiment, initiated by United Nations Educational, Scientific and Cultural Organization (UNESCO), targeted 250 females aged 15 to 24 years old in three districts of Pakistan's Punjab province. In this pilot project which successfully concluded last month, the participant who have just completed the basic literacy course, were given a mobile phone each. They received three text messages a day in the local language. They were required to practice reading and writing the messages in their work book and reply to their teachers by text.
The success of this mass literacy initiative augurs well in a country like Pakistan, where the mobile phone penetration is among the highest in the developing world, and the number of mobile subscribers has rocketed from less than 2 million to more than 94 million (58% penetration) from 2002 to 2009. It is also significant because Pakistan also has the dubious distinction of having the fourth largest number of illiterate adults in the world, after India, China and Bangladesh, according to a recently released UNESCO report. India and Pakistan also have the worst gender gaps in literacy rates, exceeding 22%.